Gear Review: The Superior Sound of Audio Technica
Producer Essentials

Gear Review: The Superior Sound of Audio Technica

7 min

Are you in pursuit of high-quality audio products that elevate your listening experience? Audio Technica, a renowned brand in the audio industry, strives to deliver superior sound quality through its wide range of headphones, microphones, turntables, and wireless systems. Join us on a journey to discover the remarkable offerings of Audio Technica and find the perfect product to suit your needs.

Key Takeaways

  • Audio Technica provides a wide range of audio products renowned for their features, designs and prices.
  • The company is dedicated to quality and innovation with an impressive array of award-winning products.
  • Audio Technica offers superior sound quality at affordable prices by carefully evaluating needs, budget and product options.

Audio Technica Product Overview

Audio Technica product lineup

Audio Technica offers a comprehensive selection of audio products, including:

  • Over-ear headphones
  • On-ear headphones
  • In-ear headphones
  • Wireless headphones
  • Condenser microphones
  • Dynamic microphones
  • USB microphones

Their products are well-known for their advanced features, stylish designs, and cost-effective prices, earning them praise and recognition across the globe. Audio Technica caters to various audio preferences and requirements.

Their turntables and wireless systems, designed with cutting-edge technology from a leading country in audio innovation, promise unmatched performance and a peerless audio experience for users seeking high-quality items. This pair of devices work seamlessly together to deliver an exceptional listening experience.


ATH-S220BT Wireless Headphones | Audio-Technica

Audio Technica caters to everyone from casual listeners to professional musicians, providing a variety of headphone options to meet all needs and budgets. Whether you’re seeking headphones for studio monitoring, DJ-ing, or casual listening, their products are renowned for their high-quality sound reproduction and are highly sought after among audio enthusiasts.

Some of their top-selling models, such as the ATH-M50x and ATH-M40x, are celebrated for their remarkable sound quality, comfortable fit, and robust build. Audio Technica also caters to specific needs, with headphones designed for gaming, studio recording, and noise cancellation. The blend of quality, versatility, and style positions Audio Technica headphones as a great choice for users at all levels.


ATR1500x Unidirectional Vocal Microphone | Audio-Technica

Audio Technica microphones are widely recognized for their outstanding sound quality and performance. Offering a wide selection of wired, stereo, and instrument microphones, their products are designed to provide:

  • Dependable durability
  • Optimized vocal clarity
  • Smooth and extended response
  • Switchable polar patterns
  • QuietPoint® technology, ensuring a natural-sounding audio experience.

Competing with other reputable brands such as Philips, Orosound, and Sennheiser, Audio Technica has established itself as a leader in the microphone industry. Their products accommodate a range of applications, from studio recording and live performances to broadcasting. Due to their dedication to quality and flexibility, Audio Technica microphones are a favored choice among both audio professionals and hobbyists.


Turntable with headphones and microphone

Audio Technica turntables are highly praised for their:

  • Superior performance
  • Stylish designs
  • Higher quality components
  • Belt-drive design
  • Meticulous attention to detail during manufacturing

These turntables, including a high-quality turntable, provide exceptional audio performance and a more engaging listening experience.

Notable features of Audio Technica turntables include:

  • An integrated headshell/cartridge with a replaceable stylus
  • Three speed options
  • A powerful in-built preamp
  • An improved anti-skate mechanism
  • A direct-drive motor
  • A redesigned tonearm base and headshell

The blend of inventive design, cutting-edge technology, and dedication to quality has positioned Audio Technica turntables as a preferred choice for both beginners and audiophile consumers.

The SoundBurger Turntable

Audio-Technica AT-SB727-BK Sound Burger Compact Portable Turntable

The Audio-Technica SoundBurger is a compact and portable record player that was first introduced in the 1980s. It is designed to resemble a hamburger, with a round shape and a lid that flips open like a bun. The turntable is built into the top half of the device, and the bottom half serves as a carrying case for the player and its components.

The SoundBurger is known for its unique design and portability, making it easy for users to take their vinyl records on the go. Despite its small size, it includes a tonearm, stylus, and built-in speakers, allowing users to play records without the need for additional equipment. While the SoundBurger may not provide the same audio quality as larger, more sophisticated turntables, it offers a fun and quirky option for vinyl enthusiasts who want a compact and portable player for casual listening.

Wireless Systems

Wireless systems with Audio Technica logo

Audio Technica’s wireless systems merge ease of use and versatility, offering audio professionals a range of features and options to meet diverse needs and budgets. Ranging from the System 9 to in-ear monitor systems, their wireless systems offer high-quality sound and reliable performance.

Utilizing DECT (Digital Enhanced Cordless Telecommunications) technology, Audio Technica’s wireless systems guarantee sound quality with a range capability of up to 300 feet (100 meters). By offering handheld, bodypack, and headworn microphones for wireless systems, Audio Technica has established its reputation as a trusted brand in the audio industry, standing shoulder to shoulder with other respected brands such as Sennheiser, Shure, and Rode.

Bluetooth Capabilities

Bluetooth technology brings multiple benefits to Audio Technica wireless systems, including:

  • Wireless connectivity
  • Ease of use
  • Flexibility
  • Superior audio transmission with sophisticated codecs like aptX.

The provision of dual connectivity options further elevates the user experience, simplifying the switch between devices for uninterrupted audio playback.

Bluetooth Headphones

Audio-Technica  ATH-SQ1TW Wireless In-Ear Headphones

Experience the liberty and ease of Bluetooth headphones from Audio Technica, delivering a balanced and accurate sound profile, Hi-Res Audio functionality, and extraordinary audio quality. With Bluetooth connectivity, users can easily link to two devices simultaneously and achieve a range of up to 30 feet (10 meters).

Audio Technica’s Bluetooth headphone lineup includes truly wireless earbuds, over-the-ear models, and in-ear models, catering to a variety of preferences and requirements. With up to 60 hours of battery life and compatibility with a wide range of devices, these headphones provide an unparalleled listening experience that is both enjoyable and practical.

Bluetooth Turntables

Audio Technica AT-LPW50BT-RW Turntable with Bluetooth

Audio Technica’s Bluetooth turntables provide the following benefits:

  • Flawless integration of wireless technology
  • Ability to connect turntables to Bluetooth-enabled speakers and headphones without any hassle
  • Elimination of the need for additional cables
  • Clutter-free listening environment
  • High-quality audio playback

The range of the Bluetooth connection in Audio Technica turntables typically extends up to 30 feet, making it easy to set up your audio system without worrying about distance limitations. Although the sound quality of Bluetooth turntables may be slightly lower than that of wired counterparts, they still provide a satisfactory audio experience for vinyl enthusiasts.

aptX Codec Support

Audio Technica devices that support the aptX codec deliver enhanced sound quality over Bluetooth connections. This codec ensures high-quality audio transmission with CD-like audio quality, reduced latency, and higher fidelity, resulting in a superior listening experience.

The aptX codec enhances the sound quality of Audio Technica devices by enabling a higher data rate and more bits for frequency band encoding, thus providing a superior listening experience. This technology supports 24-bit music quality over Bluetooth, allowing users to appreciate even the subtlest nuances in their music.

Quality and Innovation

Audio Technica’s commitment to quality and innovation shines through their wide-ranging product line, all aimed at delivering outstanding sound quality and performance. Their product line includes:

  • Headphones
  • Microphones
  • Turntables
  • Wireless systems

The company’s pledge to constant enhancement keeps their products at the leading edge of audio technology.

Company History

Audio Technica products from different countries

Founded in 1962 by Hideo Matsushita, Audio Technica began its journey with the aspiration of providing high-quality audio to all. Initially located in Naruse, Machida, Tokyo, the company introduced the AT-1 phono cartridge with a one-piece ceramic cantilever coil former, marking the beginning of its legacy in audio innovation.

Over the years, Audio Technica has expanded its product offerings to include pioneering products such as the VM-series dual-magnet phono cartridges and has shifted its focus to live sound during the mid-70s.

Today, Audio Technica caters to musicians, gamers, podcasters, streamers, and content creators worldwide, staying true to its original vision of providing high-quality audio for all.

Award-Winning Products

Audio Technica’s award-winning products highlight the company’s commitment to excellence and creativity in the audio industry. Their ATH-M50xBT2, ATH-M40x, and ATH-TWX9 headphones are just a few examples of the accolades they’ve received for their exceptional performance and quality.

Their microphones have also garnered recognition, including GRAMMY Awards and Technical Excellence and Creativity (TEC) Awards, highlighting their commitment to providing superior audio technology.

With an eye on constant enhancement and a zeal for innovation, Audio Technica continues to mold the future of the audio industry and supply excellent products to its customers.

Continuous Improvement

Audio Technica’s pledge to constant enhancement is clear in the progress they’ve made in the technologies of their products, including:

  • Headphones with improved sound quality and extended battery life
  • Microphones with minimized self-noise and innovative design
  • Turntables with enhanced performance and durability
  • Wireless systems with advanced connectivity and ease of use

The company is dedicated to enhancing the user experience on every page and staying ahead of industry trends by optimizing their www presence throughout the year.

Their collaborations with industry leaders, such as Trigence Dnote Technology in the Audio-Technica Pure Digital Drive Wireless Headphone ATH-DSR9BT, demonstrate their ongoing pursuit of cutting-edge audio technology. By keeping quality, performance, and innovation at the heart of their work, Audio Technica ensures that their products stay at the cutting edge of audio technology and continue to deliver superior sound quality to users across the globe.

How to Choose the Right Audio Technica Product

Choosing the right Audio Technica product for your needs might seem difficult, but by evaluating your needs, keeping your budget in mind, and comparing different products, you can make a well-considered decision and ultimately find a product that satisfies your expectations and amplifies your audio experience.

Assessing Your Needs

audio-technica, audio, broadcaster

When choosing an Audio Technica product, it’s essential to take into account your specific audio preferences and requirements. Factors such as weight, compatibility, sound quality, frequency response, form factor, wired or wireless, noise cancellation, and build quality should be considered when selecting headphones. Similarly, application, polar pattern, sensitivity, budget, and expert advice play a significant role in determining the appropriate microphone for your needs.

For turntables, consider the following factors to find the perfect fit for your listening preferences:

  • Cartridge options
  • Drive type
  • Tonearm design
  • Power supply
  • Output connection

And when it comes to wireless systems, consult the specifications provided by Audio Technica and contact them directly if you have any queries or concerns.

Budget Considerations

Your budget plays a significant part in deciding the Audio Technica product that fits your needs best. Given the wide range of products available at various price ranges, it’s important to strike a balance between cost and performance.

Audio Technica headphones typically range from approximately $50 to $300, depending on the model and features. Turntables range from $149 to $449, while wireless systems can vary from $329.00 to $849.00. By keeping your budget in mind and considering the features provided by each product, you can find an Audio Technica product that offers superior audio quality without being overly expensive.

Product Comparisons

Comparing different Audio Technica products can offer a useful perspective on their differences and aid you in making a well-informed decision. For example, understanding the distinctions between the ATH-M50x and ATH-M40x headphones can help you determine which model best suits your audio requirements. Similarly, comparing the AT-LP60XBT and AT-LP120XUSB turntables can highlight the features and performance differences that may influence your choice.

When comparing microphones, consider the sound quality differences between models like the ATR2100-USB and the AT2020USB+ to find the perfect fit for your recording needs. By taking the time to compare different Audio Technica products, you can ensure that you make the best choice for your audio preferences and requirements.


Audio Technica’s dedication to providing superior sound quality and innovative audio products has made it a trusted choice among audio enthusiasts and professionals alike. With a wide range of headphones, microphones, turntables, and wireless systems, Audio Technica caters to a variety of audio needs and preferences. By assessing your requirements, considering your budget, and comparing different products, you can find the perfect Audio Technica product to enhance your listening experience and bring the power of superior sound into your life.

Frequently Asked Questions

Is Audio-Technica a good brand?

Audio-Technica is a renowned brand known for providing quality products at more affordable prices. They are well respected among audio engineers and enthusiasts, and their ATH-M50x model provides high quality materials and sound quality. However, their noise cancelling series and build quality can be lacking when compared to other brands.

Is Audio-Technica a Japanese company?

Yes, Audio-Technica is a Japanese company founded in 1962 by Hideo Matsushita in Shinjuku, Tokyo. The company has since grown and established a larger headquarters in Machida, Tokyo, where it manufactures professional microphones, headphones, turntables, phonographic magnetic cartridges, and other audio equipment.

What is Audio-Technica known for?

Audio-Technica is a Japanese company known for its state-of-the-art phonograph cartridges, high-performance microphones, headphones, wireless systems, mixers, and electronic products for both home and professional use. Their products offer a neutral and detailed sound profile, making them great for studio work or music enthusiasts who prefer an uncolored sound.

Who manufactures Audio-Technica?

Audio-Technica Corporation, a Japanese company, manufactures professional microphones, headphones, turntables, phonographic magnetic cartridges, and other audio equipment.

What types of headphones does Audio Technica offer?

Audio Technica provides a range of headphone models for various needs, including over-ear, on-ear, in-ear, and wireless.